Learn How To Deal With It Negative SEO

Your site’s rankings have tanked? Or, all your SEO efforts seem to be going right down the drain? It’s time for time out!

You need to take a step back and evaluate your SEO. It could be your competitors pushing your website’s ranking down, or it could be your own misdirected SEO.

The first step is always to search your own backyard!

Is It You?

If you say yes to any of the following, chances are that your site is suffering the effects of negative SEO because of your own misinformed choices.

• Have you been exchanging links from spammy or bad neighborhood websites?
• Have you created a website that is similar to your competitor’s website in terms of pages, content, look and feel?
• Are you investing in black hat SEO link-building techniques?

Is The Competitor The Cultprit?

Sometimes, an envious competitor can stoop really low and try to harm your site with negative SEO. The following are the two key negative SEO strategies that your competitor may have used:

• Your competitor has infected your website with virus or malware. This reduces the websites credibility in the eyes of the visitors.

• Your competitor has created a duplicate copy of your content and has got it indexed before you did.

• Your competitor is posting fake negative reviews about you in blogs and forums.

• Your competitor is building spammy links pointing to your website.

How To Deal With Negative SEO

Till a few days back webmasters had very limited options when it came to negative SEO. Thankfully, Google has finally realized that and launched the much-awaited Link Disavow Tool.
If you have identified spammy links (unnatural links in Googlespeak) to your website, you may use the Link Disavow tool to disassociate your site with those links. Once you do that Google’s algorithm won’t take the disavowed links into account.

Prevention Is The Best Form Of Cure!

As useful as the link disavow tool maybe, it should be your last resort. Nipping negative SEO in the bud, before it has a chance to affect your site’s ranking is still the best strategy. The following is a list of the top preventive techniques:
1 . Google or other search engine Webmaster tools: The Webmaster tools can help you detect malware on your website. It’s also through this tool that Google will communicate with you about penalty slaps.
2 . Alerts: Set Google alerts and you will get updates about mentions of your website in blogs, news or Q and A forums. This will help you track the webmasters that are running a negative SEO campaign against your website.
3 . Keep a track on the links: Keep a track of the backlinks on daily basis; this will help you to avoid any sort of negative SEO link building.  Observe the amount of root domains and links to your site. Any sudden variations which diverge from the past witnessed trend must be investigated immediately.  There are several link manager software tools that you may use for this purpose. SEO Moz’s social monitoring tool is one of the most respected ones in the market.
4 .  Periodically check your website: You must check your website periodically. Make use of Google Analytics to keep a track on increase/decrease of traffic, usability of the website, changes in bounce rate, etc.
5 . Don’t create spammy content: Don’t stuff keywords in your content especially when you don’t have anything concrete to share. It won’t fool the search engines, and your visitors won’t have much love lost for you either.

One thing you must keep in mind while creating content for your website is to write for the user and not for the search engines.  Create the content first, and then add keywords to it.

1. Say No To Keyword Stuffing or Cloaking: It’s important to add relevant keywords, but overstuffing the content with the same keyword over and over again is much frowned upon SEO practice. It takes ages to gain confidence of the visitors and a few days to ruin the image completely.

If you have been following any cloaking strategies like stuffing the text with keywords written in the same color as your web page’s background, you are in for a trip to the Google slaughterhouse. Search engines have become very smart at detecting these techniques, so it’s best to stay away from them.

1. Avoid Shortcuts: In the post penguin and panda world shortcuts can’t get you too far with Google. So, the best way forward for you would be to stick to squeaky clean white hat strategies, focused on offering a good user experience on your website, and gaining backlinks through solid editorial contributions or guest blogging.

In fact, in a recent video Matt Cutts too gave a thumbs up to guest blogging, as long as webmasters focused on creating quality content, instead of creating low-grade content for links.

In Conclusion

In the post-Penguin world, Negative SEO is a reality, something that Google also realizes.
Going by the current trend Google is only going to get more stringent about content and link quality.
Therefore, it’s important to clean up your link profile, and stay alert to any negative SEO campaigns directed at your website.

Posted by Unknown 10:42 0 comments

SEO Complete E-Book in URDU

SEO Complete E-Book in URDU

Size: 4MB

Posted by Unknown 07:55 0 comments

Meta Tags To Optimize Your Website’s Rankings

Meta Tags To Optimize Your Website’s Rankings

Create a Meta tag and place it on every page of your web site as Meta tags help optimize your web site rankings. It is important to have the Meta tag in the index page which is the first page that the people view and is submitted to the search engine. So, when you type a keyword in the Google search box, it will return you with the results of the websites based on their Meta tags and the content inside the web page, which corresponds to the words that you type in the search box.

Here is how to create Meta tags help optimize your web site rankings.

1.     Create a Title tag. <Title></Title>. Keep the content within this tag short.
2.     The Description tag should be of 100 to 200 characters and not more than that. This tag should contain words about your web page and not simply the words in your title tag.
3.     You can also use keywords that are related to your subject matter and it should be between 200 to 500 characters long.

Below is an example of how to write a Meta tag.

<HEAD>
<TITLE>Meta Tags</TITLE>
<META name=”description” content=”Everything about Meta tags”.>
<META name=”keywords” content=”Meta tag, Meta tags, Meta tag optimization”.>
</HEAD>

 There are a lot of search engines that use Meta tag help optimize your web site rankings such as Google, Lycos, MSN, AlltheWeb, etc. But, there are some which do not use Meta tags such as Yahoo.

The search engine displays the list of web pages with respect to their popularity and almost 40% of this defines the ranking. The search engines can interpret a link from one page to another by casting a vote to the other page. Like this, you can get so many volumes of votes or rankings.

The best way to get rankings is by creating links to and from other pages to your web site. The more links you have, the more ranks you get. Each search engines looks for the keywords in a different way. The way of finding keywords is only known to the programmer who programmed it and not to others. To view the source of the Meta tag, you have to click on “View->Page Source” on your browser. This will open a document that contains entire code of your website.

There are several other tools available of Meta tags help optimize your web site rankings. These tools can be used to optimize your website and to achieve higher rankings. Therefore, it is necessary to include Meta tags help optimize in your website for rankings.

Posted by Pak 23:33 1 comments

Off page SEO techniques for 2012

Off page SEO techniques for 2012

Google is definitely getting more tuff for the SERPs and always changing its algorithm. So what to do now. As good content also needs some (at least some) SEO for it to have some ranking so what is good at present. Without proper off page SEO you cannot achieve what you really deserve.

What has gone down now?

Blog networks worked extraordinary well in 2011 and changed many people’s life but they are down now.

Article marketing is somehow not that effective in comparison to time and money spent on it. Though it is worth of writing a whole new article and spinning it to level 5 and then submitting it to 10 to 15 authority article directories. It might help.

Spamming is completely out.

What’s up!

 Social bookmarking:

Social bookmarking is now on the heat. I don’t know why but I am smelling that it might lose its status but for now. Hit it hard. Social networks like stumble upon and delicious are worth enough to share. So make it easy for the people to share your article through the sharing buttons.

You can bookmark each and very post which you publish. So try adding good content to your site regularly and then bookmark it on different sites.

Guest posting:

You should have heard this term if you are a blogger. And this is something real. I am a little reluctant to write guest posts but it has become a trend or you might say it needs to be done. There is a saying that “do as the romans do”.

There will be 2 main benefits of the guest blogging. First you might receive some traffic, which would eventually become your loyal readers if your content is good. And second it will give you a backlink which is natural and a good vote towards your site.

Forum profiles:

Yes you read it right. Somewhat or somehow Google is still not able to filter the forum profile links as there are tons of thousands of people are genuinely using forums and this is almost impossible for Google to distinguish what’s right or wrong until now. It might happen that some action could be taken but it’s a thing to do in 2012.

Stat based sites:

If I was to coach someone I would have given the first lesson to submit your site to the stat based site. I am planning to program a tool which automatically submits a sites to different stat based sites. For now you can submit to quant cast, compete, alexa and webstatsdomain.

Use web 2.0

It’s an evergreen plant. Create web 2.0 pages and write about your blog or website there it’s a good vote after all. Try creating different pages with different names so that you get diversified backlinks.

Finally create good quality content as it’s the major thing you need to do after all.

Help others.

Posted by Pak 12:10 0 comments

Basic SEO Tips To Get You Started

Basic SEO Tips To Get You Started.

Every business with a Web site should make Search Engine Optimization -- trying to get your site as high up as possible on Google and Bing search-results pages --- a part of their growth strategy.

At its most basic, "SEO" means finding ways to increase your site's appearance in web visitors' search results. This generally means more traffic to your site.

While intense "SEO" can involve complex site restructuring with a firm (or consultant) that specializes in this area, there are a few simple steps you can take yourself to increase your search engine ranking..

All it requires is a little effort, and some re-thinking of how you approach content on your site..

Posted by Pak 23:04 1 comments